Cookie policy.
Last updated: October 2026
1. What are cookies?
Cookies are small files that websites store on the user's device to remember information about their visit. We also use similar technologies, such as browser local storage (localStorage), to which this policy applies equally.
2. Cookies and technologies we use
Without your consent, this website only uses what is strictly necessary for it to work. Google Analytics (analytics) and Google Ads (advertising) cookies do not load at all until you accept them in the cookie notice: we use Google's consent mode in its basic version, so if you do not accept, Google's tags neither run nor send any data.
| Name / Service | Type and category | Purpose | Duration |
|---|---|---|---|
| Consent preferences (c15t) | Technical (first-party) | Remember your decision about cookies. Does not require consent. | 12 months |
| Google Maps (map embedded on the About page) | Third-party (Google) - "Functionality" category | Display the interactive map of our location. The map does NOT load by default: only if you accept the "Functionality" category or click "Load map". | As per Google's policy |
_ga, _ga_K860QEYVQ5 (Google Analytics 4) |
Third-party (Google) - "Analytics" category | Distinguish visits and sessions to produce aggregated statistics on how the website is used. Only if you accept "Analytics". | 2 years |
_gcl_au, _gcl_aw, _gcl_gb (Google Ads) |
Third-party (Google) - "Marketing" category | Find out which Google ads bring us enquiries, measure the effectiveness of our campaigns and, where applicable, show you relevant ads. Only if you accept "Marketing". | 90 days |
With the "Marketing" category accepted, Google may also use its own cookies on its domains (for example google.com or doubleclick.net) under its cookie policy, and if you submit a form we share your email address and phone number with Google Ads irreversibly encrypted (SHA-256 hash) to attribute your enquiry to the ad that generated it (enhanced conversions). More details in the Privacy Policy.
Measurement that does not use cookies:
- Cloudflare Web Analytics: aggregated count of visits and website performance. It does not set cookies, store anything on your device or create personal identifiers.
- Our own contact log: when you tap a phone number, WhatsApp or email link, or submit a form, our server records the page and, if you arrived from an ad or campaign, the campaign parameters in the web address (for example
gclidorutm_campaign). Those parameters travel in the website's own link addresses, not in cookies or on your device.
The site's fonts are loaded from Google Fonts, which does not set cookies, although it involves the visitor's IP address being sent to Google to serve the file.
3. Consent management
When you first access the website, a cookie notice is shown that lets you accept or reject non-essential cookies with equal ease, as well as configure them by category ("Functionality", "Analytics" and "Marketing"). You can change or revoke your decision at any time using the floating privacy preferences button in the bottom-left corner of the screen, permanently available on every page. When you withdraw consent, the page reloads and the Google cookies of the rejected categories are deleted.
4. How to disable cookies in your browser
You can also allow, block or delete the cookies installed on your device through your browser settings:
You can also turn off Google ad personalisation in My Ad Center and install the Google Analytics opt-out browser add-on.
5. Updates to this policy
This policy may be updated in response to regulatory or technical changes. The date of the last update appears at the top of this page.
6. More information
For any questions about this policy you can write to us at isofred@isofred.com. The processing of personal data is described in the Privacy Policy.