A month of trade fairs: Isofred at Fruit Attraction and Chillventa
From Fruit Attraction in Madrid to Chillventa in Nuremberg: a month to see new technologies up close, listen to the industry and understand where industrial refrigeration is heading.
Ingeniería Isofred
Departamento Técnico - Isofred
October has been a month of trade fairs for Isofred. After attending Fruit Attraction in Madrid, the team travelled to Nuremberg to visit Chillventa, the leading international meeting point for the refrigeration industry.
Two very different fairs with the same goal: to see new technologies up close, listen to the people who face the sector's challenges every day and understand where the market is heading.
Two fairs, two views of the same industry
Fruit Attraction (Madrid)
The international trade fair for the fresh produce sector. It is where many of our clients meet: fruit packhouses, cooperatives and logistics operators for whom refrigeration is part of the business, from pre-cooling to storage and dispatch. We were on the Marvil Engineering stand, specialists in dynamic controlled atmosphere (DCA), a technology we already integrate in projects such as Galan World's banana ripening.
Chillventa (Nuremberg)
The international reference event for refrigeration, air conditioning and heat pump professionals. It is where the latest machinery, components and controls are seen before anywhere else, with natural-refrigerant units such as propane (R290) increasingly prominent.
Why we keep going to trade fairs
A trade fair is not only about discovering new equipment. It is also about sharing experience with manufacturers, engineers and other professionals, and talking about the real difficulties: refrigerants, energy efficiency, regulations, lead times and costs. These are conversations you will not find in a catalogue, and they help us understand which solutions really work in an installation.
Learning in order to apply
Every new development we see is checked against what we find every day in our clients' installations. What makes sense ends up in our projects; what does not stays at the fair.
What we bring back
We come back with ideas, contacts and a clearer view of the challenges facing industrial refrigeration and how to tackle them through engineering. Topics such as the shift to natural refrigerants, which we cover in subcritical vs transcritical CO₂, energy efficiency and heat recovery continue to set the industry's agenda.
Above all, we come back eager to keep learning and connecting with the sector, which is what has allowed us to grow from our base in Alcoletge. See how all this translates into our projects.
Want to talk about your next installation?
If you are considering an expansion, a refrigerant change or a new installation, we will tell you which options best fit your process.
